Current Light Flashes

What began as a quick drawing of "nothing special" to pitch a new hat design to co-op leadership quickly evolved into something more for West Florida Electric Cooperative Journeyman Lineworker, Tyler Love.

"I thought it would be neat to design and see a drawing come to life and we'd have some good hats to wear," said Love. "It turned into them [management] wanting to use it as the new company logo - something I didn't really have on on my mind. But I'll take it." he continued.

Love said 7eventy x 7even Caps and Designs, a local small business, made his sketch come to life and helped create a great design to present to Interim Executive Vice President & CEO, Wayne Williams.

"West Florida Electric has been exploring the idea of a brand refresh and designing a new logo for over a year now," said Candace Croft, Communications & PR Coordinator. "Nothing quite hit the mark until we saw Tyler's design come to life on a hat. We love the fact that this logo was created and designed by one of our very own linemen - it adds a unique and personal touch. We feel this new logo brings a modern, fresh look, making our co-op more identifiable when our trucks roll out. We are incredibly thankful to Tyler for taking the initiative to create this design and to James Merritt at 7eventy x 7even Caps and Designs for working with us to finalize the logos."

The cooperative's previous logo was adopted in the late 1990s, when West Florida Electric joined Touchstone Energy.

Interim EVP & CEO, Wayne Williams, said he believes the bold design and bright colors will allow our members to easily identify cooperative trucks. This visibility will play a vital role in keeping our employees safe when they visit a member's home or work along the roadside day or night. Cooperative vehicles will be the first things updated to feature the new logo with easily visible signs. It could take a couple of years to transition completely to the exclusive use of the updated logo.

"The Board of Trustees and I want to extend our thanks to Tyler and to James for their hard work. We are thrilled to use one of our employee's designs as a representation of what we do each day - keep the lights on as safely and reliably as possible," said Williams.

"Being a lineman (the backbone of the REA) here at WFEC is great and I'm glad I was able to put my mark on the cooperative in more ways than one," said Love.